NEW YORK (May 19, 2009) — Mogulus today announced it has changed its name to Livestream (www.livestream.com) to more effectively brand and broaden its leadership position in the rapidly growing live video streaming industry.
With Livestream, anybody on the Internet who can connect a video camera to a computer can instantly stream live video worldwide, 24x7, via their own Livestream.com channels or to video players embedded on their own websites or social networks. To date, more than 300,000 people have registered and launched live video channels using Mogulus/Livestream since its introduction in 2007.
“Livestream is doing for live video streaming what YouTube did for on-demand video clips,” said Max Haot, Livestream CEO and co-founder. “While we didn’t invent live streaming, we’re removing the barriers – making live video production and streaming easy and affordable for anybody to use and experience.”
Haot maintains that live video is just the next logical step in the evolution of the ‘real-time web.’ “Consider how the demand for connecting communities and information in real time on the Internet has grown through simple services like Twitter… and, that’s just texting!” he said. “Its easy to see that live video streaming is well positioned to become a key force moving us toward richer, more immersive content experiences and communication.”
Livestream is available to producers and aspiring broadcasters two ways: as a free, advertising-supported service; and Livestream Pro, a premium service that provides producers advanced features with a white-label, graphics-neutral experience. It’s free of advertising employing a pay-for-usage model that starts at $350 per month.
Premium Service Passes 1,000 Paying Customer Mark
In related news, the company announced that more than 1,000 producers and media companies are now using LiveStream Pro since its first introduction just five months ago. Well known Pro users include the World Economic Forum, C-Span, USA Today and “The Dog Whisperer” Cesar Millan.
“Daily signups for both our free and premium services are accelerating at an unprecedented rate,” said Haot. “Each week, thousands of event organizers, broadcast outlets, newspapers, religious leaders, video producers, high schools and universities are discovering the inherent value that live video broadcasting over the Internet brings to the delivery of their message. It’s extending their reach, in a highly cost-efficient, targeted and professional manner.”
“We’re also finding that Livestream’s interactive features such as chat makes it possible for event producers and media companies to easily interact with their audiences, and often distant constituencies – providing a more interactive experience than is currently offered by traditional broadcasting.“
Livestream Pro provides production and distribution tools previously found typically in television newsrooms and video-production houses. Geared toward the needs of experienced content producers, Livestream Pro includes features and tools such as: multiple screen formats (4:3, 16:9, 2.39:1 and custom), advertising removal and/or control, white labeling, ad-network monetization, analytics, HD streaming, increased storage and professional terms & support.
“We realized early on that live streaming is more than just talking heads and a web cam,” remarked Haot. “Users are demanding higher production value along with more powerful, yet easy-to-use tools – enabling them to deliver a studio-like experience that offers something more to the viewer than what they can see on broadcast TV. That’s where Livestream is headed.”
Founded in 2007 as Mogulus, Livestream is based in New York and has already received a combined $12.7 million in funding from angel investors and Gannett Co. The company employs 40 and has an additional office in Bangalore, India.