Matt Bramson, Chief Marketing Officer of InPhonex, discusses how the company’s Televate service is catching on with small businesses, meeting their needs to win and retain customers and boost productivity.'
As a media partner of eComm since its birth three years ago, we’ve seen the Emerging Communications conference evolve to predict what the next innovations in telecom, mobile and internet communications will be for the year ahead. The next event, taking place June 27-29 at the San Francisco Airport Marriott, however feels like a milestone for this young conference after eComm founder and organizer Lee Dryburgh missed attending last year when volcanic ash cancelled his flight from Slovenia to San Francisco. Besides (hopefully) seeing Lee next week, we’re looking forward to the following talks from these forward-thinking speakers:
The Future of Intelligent Voice Services – How much valuable information is left out of handwritten notes and how many breakthroughs forgotten after an important call ends? Kelly Fitzsimmons, founder of HarQen, a voice management platform company, has experience in the information security space and a passion for intelligent voice data management systems. Kelly will speak about the emergence of Relevant Voice Platforms (RVPs) and how making voice actionable leads to significant productivity gains.
How to Commercialize Your Product/Service: Matt Bramson, who manages global marketing and sales for InPhonex, has a passion for commercializing novel ideas. In his 20-year career, Matt has focused on taking groundbreaking technology products to market, using creative strategies and overcoming odds. On Wednesday he will share his “secret sauce” to achieve market agility: by looking at distribution differently; by broadening the channel base, thereby opening up new markets to new customers and driving adoption of new products and services; and by employing asymmetrical approaches that adapt your products to the needs of the new channel's customers.
How Wireless Technology Can Address the Bandwidth Challenge: The FCC's National Broadband Plan predicted mobile data traffic in North America would increase by roughly 20 to 45 times between 2009 and 2014, however current data suggests these numbers may be exceeded. Beginning with a background of cellular evolution from second generation through LTE-Advanced, InterDigital's Jim Nolan, EVP of Research and Development, will address new approaches to cellular technology that promise improved spectral efficiency, use new spectrum, and rely on new network architectures. Jim will provide a quantitative assessment, and sets the goal.
HarQen and InPhonex are also sponsoring the event along with Hookflash, desktop/mobile VoIP software innovator CounterPath and local DID and toll-free numbers provider Voxbone.
InPhonex Chief Marketing Officer Matt Bramson spoke with Telecom Reseller’s Jeff Owen at Channel Partners in this podcast.
The conversation focused on Televate – a new InPhonex service offering for channel partners that combines hosted PBX, IVR and CRM functions to give small and medium-sized businesses a competitive advantage. Among benefits, Bramson noted, Televate lets all members of an SMB team access the gamut of call center features, on their desktops or mobile devices.
Generally Available, Service Offers Hosted PBX / IVR / CRM Combo with Full Functionality via Desktop and Mobile Interfaces
MIAMI, March 16, 2011 – To enhance collaboration and communications for small and medium-sized businesses,InPhonex today announced the general availability of Televate, a cloud-based telephony system that combines the business-communications capabilities of a hosted PBX, hosted IVR and hosted CRM.
Televate, to be sold through channel partners, is designed to help SMBs appear larger than they actually are and ramp up productivity to compete more effectively.
The service works anywhere inside or outside the office, enabling SMBs to support global operations and customer bases. Unlike other cloud-based telephony solutions, Televate empowers every employee with full call-center functionality, including CRM integration, content-rich screen pops, and caller and customer history.
Features of Televate include:
A cloud-based core application – a business phone system with multiple virtual extensions, so users can access the entire system online anytime from anywhere.
A desktop application that creates a single company database to manage all inbound and outbound contacts.
A mobile application that delivers complete communication and collaboration capabilities.
Support for multiple phones, including InPhonex Plug & Ring desk and conference phones, as well as Android smart phones.
Local and toll-free phone numbers that are activated instantly and can be used for phone and fax. Unlimited calling and faxing are supported in North America, and toll-free or local main company numbers are available in 75 countries.
All traditional PBX functions, including voice mail, e-mail delivery, advanced call management, auto receptionist and company directory for every user on the system.
Integration with leading business and social applications, including Salesforce.com, SAP, LinkedIn, and Facebook.
One low monthly price, with no setup fees or contracts. Users can be added any time.
“Televate answers the question, ‘What does a small business need to really elevate its capabilities for competitive gain?’ ” said Matt Bramson, Chief Marketing Officer of InPhonex. “We have learned that a phone system alone isn’t enough. Televate puts the phone system at the heart of a set of valuable tools, including full call-center functionality for every member of a small-business team.”
The Televate offering stems from a strategic agreement between InPhonex and Ringio in which the Ringio cloud-based rich-calling application is fully integrated with the InPhonex platform to create a complete solution for business users and tremendous opportunity for channel partners.
InPhonex is seeking additional channel partners to market Televate. Benefits of working with InPhonex include ability to expand market opportunity, close sales quickly, increase revenue immediately, and manage customers’ phone systems from anywhere. Information about becoming a channel partner can be found at http://business.inphonex.com/channelpartners/.
InPhonex provides channel partners and service-provider customers with an agile suite of carrier-grade telephony services for SMBs, enterprises and residential customers. Leveraging its flexible telephony platform, InPhonex provides channel-focused offerings including Televate, a complete cloud-based managed telephony system for SMBs; Teletrunk, an IP phone system for enterprises and SMBs; and Telecall, a replacement service for residential phone lines. Miami-based InPhonex also develops custom solutions sold directly to established service providers. For more information, visit www.inphonex.com.
At ITEXPO East,InPhonex Chief Marketing Officer Matt Bramson talked with TMCnet Group Managing Editor Patrick Barnard about what fueled InPhonex’s just-ended “monster year” and the outlook for 2011. In this interview, Bramson discusses how InPhonex is taking advantage of the SMB market’s growing need for a full-service provider of white-label telephony services and tools.
For more information, please see this story based on Bramson’s interview with Paula Bernier, Executive Editor of IP Communications Magazines.
The telecommunications veteran will share insight on innovative ways communications providers and their channel partners can overcome challenges and seize new opportunities in the rapidly-changing business telecom marketplace. Here’s a preview.
Using InPhonex Platform, Nuance Underscores Commitment to Delivering Positive Customer Experiences in the Contact Center
MIAMI, Oct. 27, 2010 – InPhonex, which provides a comprehensive array of telephony services, today announced an agreement to supply Nuance Communications, a leading provider of speech solutions, with a robust, high-capacity platform to stress-test its custom speech-enabled contact center applications.
The InPhonex platform generates the sustained volume of incoming calls needed to prove the resilience and capacity of Nuance’s applications, which automate functions otherwise performed by human agents. Playing prerecorded clips of callers’ utterances during the calls, InPhonex enables Nuance to test its customers’ contact center solutions before putting them into production – to deliver the best customer experiences.
Nuance is using InPhonex’s platform to make thousands of simultaneous calls to applications that Nuance has designed and deployed for Fortune 500 clients in retail, banking, travel and other industries. These applications, tested on Nuance customers’ servers, automate common telephone transactions, such as prescription refill requests, bill payments and airline-ticket purchases.
“Given the caliber of our clients and the volume of calls handled on a daily basis, it is important that we ensure our speech-enabled contact center applications stand up under very heavy customer usage before we put them into production,” said Ken Arakelian, IT Solutions Architect, Nuance Communications. “With its channel capacity, InPhonex enables us to test, without having to purchase dedicated PSTN connectivity for our own test bed. And thanks to InPhonex’s willingness to learn and adapt to our particular needs, we are able to control our test methods and our budget.”
As Nuance performs its testing, it draws from banks of prepaid calling minutes set up for each of its custom clients, keeping a tight rein on costs.
“Once we understood Nuance’s very specialized business requirements, we built them something our more typical, private-label service provider customer probably never would have dreamed of,” said Matt Bramson, Chief Marketing Officer of InPhonex. “Interestingly, Nuance’s success with us makes a great proof case for the qualities most providers look for in suppliers: capacity, reliability and flexibility.”
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About InPhonex InPhonex is a global meta-carrier providing a comprehensive range of high-quality, feature-rich telephony services in more than 150 countries. Leveraging its flexible, high-capacity telephony platform, Miami-based InPhonex serves communications service providers, businesses of all sizes, value-added resellers (VARs) and consumers, under its own and other brands.
Offerings include multiple applications, services and utilities, such as VolP, hosted PBX, SIP trunking, product creation and provisioning. Easy to implement, InPhonex solutions help businesses round out their portfolios to attract more customers, manage more efficiently and generate more revenue per customer. For more information, please visit www.inphonex.com.
Ringio Co-Founder and Chairman Michael Zirngibl and InPhonex Chief Marketing Officer Matt Bramson discussed their new Ringio On InPhonex (ROI) offering with Telecom Reseller Editor & Publisher Doug Green at ITEXPO West. The executives talked about what distinguishes ROI, which combines features from Ringio’s cloud-based Rich Calling Service and InPhonex’s powerful telephony platform, as well as opportunities it creates for small and medium-size businesses (SMBs) and those serving this market. Listen to their interviews at Telecom Reseller.
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