SAN FRANCISCO, Nov. 1, 2012 – Hydration is essential to any physical activity, which is why the new alliance between POWERADE® and Endomondo, the app-based social fitness community with over 12 million users worldwide, triggered the creation of a new hydration function within Endomondo.
Research shows dehydration resulting in as little as 2 percent body mass decrease can reduce physical and mental performance. The new Endomondo POWERADE hydration meter aids effective functioning of the body, promoting greater health and well-being.
The collaboration between POWERADE, part of The Coca-Cola Company, and Endomondo unites communities around the world with needed tools to reach fitness goals. Endomondo offers cutting edge technology, supported by location-based GPS, and social networking capabilities motivating users toward fun and fitness. Endomondo is also launching the POWERADE Challenge that rewards those exercising. Join the challenge at http://www.endomondo.com/challenges.
Emmanuel Seuge, The Coca-Cola Company’s Head of Worldwide Sports and Entertainment Marketing, said “Endomondo’s vision of a world where everyone exercises is a vision shared by both organizations. The collaboration is intended to motivate fitness fans to compete while building strength and conditioning so everyone becomes better all-round athletes.”
Christian Birk, Co-founder of Endomondo, said, "We are excited to announce Endomondo’s first-ever global brand collaboration. This relationship with POWERADE will pull together the innovative resources from both partners to create new, unique experiences that help people around the world have fun while leading a more active lifestyle."
Endomondo is a social fitness network that makes exercising fun. Endomondo’s mobile apps utilize GPS technology and record a full history of workouts for distance-based activities. Additionally, the app and Endomondo.com website offer social interaction and motivation. Endomondo operates on almost all GPS phones.
About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system employees. For more information, please visit www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.