Fans can send Gord Downie a personalized message of appreciation while donating to help the fight against brain cancer
HALIFAX, Nova Scotia, Aug. 2, 2016 /PRNewswire/ -- For most fans, The Tragically Hip's "Man Machine Poem" summer tour comes with strong sentiment and very mixed emotions. The bittersweet goodbye to frontman Gord Downie has left many with a broken heart, but now, Hip fans have a rare opportunity to really say "thanks" to the man who helped define Canadian music for over 30 years.
"We're just big fans. And we're feeling pretty helpless," says Jeff Middleton, Creative Director at Imposium. "That's why we wanted to give people an open channel to personally express themselves to someone who has meant so much to music fans of all ages. And that's where Raise One For Gord came from." For most, the band are cottage country favourites who stir up memories of campfires and good friends, often accompanied with a cold beverage.
To share their thoughts fans can visit the websitehttp://raiseoneforgord.com/. There, those who want to be emotional and vocal in their support of Downie during his summer tour are able to say 'cheers' by recording and uploading a video. In return, an individualized video is generated that features the fan's personal message paired with video clips and music from Gord over the years. The creators of the website, a team of creatives and developers used Imposium, the proprietary personalized video rendering technology, to bring the campaign to life. As fans of the band, they felt compelled to give Downie-lovers an outlet to express their emotions and help drive donations to the official charity.
Kailey Mander, Designer/Developer, says it's not just a Canadian thing. "People around the world are looking for an outlet to say how grateful they are to Gord." That's why she thinks that by thanking Downie with one voice it makes the message that much stronger. "When we come together to express our gratitude for a true Canadian icon, it becomes something really special," Mander added.
Visitors to the site can upload a video using their phone or webcam and receive a special keepsake video to share with friends. Once posted their video is added to a stream of messages people can watch. Fans can also donate to support the fight against brain cancer through the band's charity of choice, the Sunnybrook Foundation.
Imposium is proprietary personalized video software that is used by the world's biggest marketers and a rapidly growing number of global brands who are turning to the benefits of personalized, dynamic online video campaigns developed by Nickel Media. The Imposium software platform was developed by in 2012 and is used by storytellers and marketers from around the globe. More information about Imposium can be found on its website, http://www.imposium.com
About Nickel Media
Nickel Media was formed in 2006 and is based in Halifax, Canada with offices in New York and Los Angeles. They work with some of the most recognized award-winning brands and agencies in North America, and are responsible for such groundbreaking as Take This Lollipop and Remote Control Tourist.