Comunicano's Senior Vice President of Mobile & Wireless, Ritch Blasi, was quoted in a CBS MoneyWatch story titled "What will a non-neutral Internet really be like?" over the recent overturn of the FCC rules intended to ensure net neutrality - the principle that broadband providers should treat all Internet traffic equally.
So, what does this mean? While it's unclear if the ruling will hold and what it will ultimately mean for consumers and businesses, the concern is two-fold. Content providers may see prices go up and pass those on to customers and broadband providers that also provide conent become competition and have a natural advantage in how data is transmitted to their customers.
According to Ritch Blasi, a telecommunications industry veteran and senior vice president with consulting firm Comunicano, the broadband companies, especially those in wireless mobile, do have legitimate concerns. "If I have a cell site and it's at 95 percent capacity and someone wants to download from Netflix, I might not be able to do that in HD," he said.
Broadband providers do need some flexibility in how they manage their networks. Yet concerns about competition and stifling innovation from small companies are real. Internet-based companies have to acknowledge that making liberal use of data communications without shouldering any burden for building and maintaining that network may not be realistic. "Everybody's got to be on the same wavelength on what the justified cost is to deliver that service," Blasi said.
To read the full story go to CBSnew.com.